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[4] [5] It was a spin off from the VF Corporation in May 2019, [6] [7] [8] and markets denim clothing under the Lee, Wrangler and Rock & Republic brand names. [9] [10] Kontoor Brands also operates the VF Outlet chain of factory outlet stores. Its head office is in Greensboro, North Carolina. [11] [5]
In 1944, the Lazy "S" became the official Lee back pocket. Buddy Lee dolls were a promotional item. In 1954, Lee expanded into casual wear. During the 1960s the company expanded to 81 countries and in 1969 was acquired by VF Corporation, becoming a brand. [4] Lee aired its first television advertisement, which promoted Lee western wear.
In 1970, it was the suggestion of M.O. Lee, then President of VF Corporation, that established the VF Outlet business. Surplus products from VF sources including Berkshire International and Vanity Fair were sold to the public from a 5,000 square foot factory store, with only a drop cloth separating it from the company's manufacturing facility. [33]
Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by Kontoor Brands Inc., which also owns Lee . Its headquarters is in downtown Greensboro, North Carolina , in the United States , with production plants located throughout the world.
2011 (November): Arvind announced that it had divested its minority stake of 40% in VF Arvind Brands Private Limited (VFABPL), which was engaged in marketing products under the brands Lee and Wrangler and was formed in September 2006 with 60:40 shareholding between VF Mauritius and Arvind, to VF Mauritius for ₹ 257 crore. [8]
Southpole is an American wholesale clothing and fashion company, designer, distributor, licensor, and marketer based in Fort Lee, New Jersey, with operating headquarters in New York City. The company was founded in 1991 by two Korean American brothers, David Khym and Kenny Khym under their company name, Wicked Fashions Inc.
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