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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
TV9 Bharatvarsh, launched on 30 March 2019, [1] [2] is an Indian Hindi-language news channel owned by the TV9 Network. [3] [4] It became the No. 2 popular Hindi news channel [5] [6] within a year. TV9 Bharatvarsh appointed Barun Das as CEO in 2019. [7] [8] It has been doing 24/7 coverage of the 2022 Russian invasion of Ukraine.
JioCinema is an Indian subscription video-on-demand over-the-top streaming service owned by JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India. the service was launched on 4th May 2016.
News18 India is an Indian Media television channel owned by Network18 Group. It was launched in 2005 as Channel 7 by Jagran Prakashan and acquired in 2006 by Network18 Group and rebranded IBN7. In 2016 it took its current name. In 2013, News18 India launched, on channel 520 on the UK's Sky TV platform News18, a live version of the parent ...
2 Regional Hindi news channels. ... DD News; ET Now Swadesh; Good News Today; India News; India TV; Jan TV; Live India; NDTV India; News18 India; News 24; News Nation ...
In 2019, the record of simultaneous users watching an OTT event was set at 18.6 million in India by Disney Entertainment's video streaming platform Hotstar. [26] The record was broken again in 2023 with 59 million concurrent viewers during the ICC Cricket World Cup final on Disney+ Hotstar .
Sony LIV is the first Indian OTT media service platform to produce music content for a Hollywood feature film – producing music for the Hindi version of the blockbuster titled Passengers, starring Chris Pratt and Jennifer Lawrence. The singers for the original soundtrack titled Aadat included Jubin Nautiyal, Shirley Setia and Raftaar.