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The dual-code theory, created by Allan Paivio in 1971, is the theory that we use two separate codes to represent information in our brains: image codes and verbal codes. Image codes are things like thinking of a picture of a dog when you are thinking of a dog, whereas a verbal code would be to think of the word "dog". [ 31 ]
An image schema (both schemas and schemata are used as plural forms) is a recurring structure within our cognitive processes which establishes patterns of understanding and reasoning. As an understudy to embodied cognition, image schemas are formed from our bodily interactions, [1] from linguistic
In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person. Impression accuracy varies depending on the observer and the target (person, object, scene, etc.) being observed.
The propositional theory claims that mental representations are stored as propositions rather than as images. Here, proposition is defined as the meaning that underlies the relationship between concepts. The propositional theory is able to explain the basic concept of an idea without needing images or verbal information.
Impression formation in social psychology refers to the processes by which different pieces of knowledge about another are combined into a global or summary impression. . Social psychologist Solomon Asch is credited with the seminal research on impression formation and conducted research on how individuals integrate information about personality trai
Implicit personality theory describes the specific patterns and biases an individual uses when forming impressions based on a limited amount of initial information about an unfamiliar person. [1] While there are parts of the impression formation process that are context-dependent, individuals also tend to exhibit certain tendencies in forming ...
Self-image is the mental picture, generally of a kind that is quite resistant to change, that depicts not only details that are potentially available to an objective investigation by others (height, weight, hair color, etc.), but also items that have been learned by persons about themselves, either from personal experiences or by internalizing the judgments of others.
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.