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  2. How To Create a Mission Statement for Your Business - AOL

    www.aol.com/create-mission-statement-business...

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  3. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Imagine you're a potential hire for an up-and-coming company. You're deciding whether to take the job, and as you sit in the executive lounge, you pick up a brochure that has the company's mission ...

  4. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]

  5. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  6. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    Collins used his share of the profits to "set up his own research center in Boulder, Colo., staffed with a team of grad students who tackle multiyear research projects aimed at answering big-business questions." [4] This research ultimately led to subsequent books such as Good to Great.

  7. Goal - Wikipedia

    en.wikipedia.org/wiki/Goal

    Goal setting and planning ("goal work") promotes long-term vision, intermediate mission and short-term motivation. It focuses intention, desire, acquisition of knowledge, and helps to organize resources. Efficient goal work includes recognizing and resolving all guilt, inner conflict or limiting belief that might cause one to sabotage one's ...

  8. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    A mission statement is a clear and concise statement of the organization's reason for being and its scope of operations, [44] while the generic strategy outlines how the company intends to achieve both its vision and mission. [45] Mission statements should include detailed information and must be more than a simple motherhood statement. [46] A ...