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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
The soft drink has been approved by the Japanese FOSHU as a functional beverage [1] and is meant to serve as an option for health-conscious consumers who have varying desires when it comes to beverages, such as sweetened/non-sweetened, more/less caffeinated, or in the case of Coca-Cola Fiber+, having more fiber. [2]
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
Sports drinks are included within the functional drinks market. Within the functional drinks category, sports and energy drinks account for the largest volume growth. [ 20 ] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009.
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The case targets Early Warning Services, which runs the platform, along with Bank of America, Wells Fargo, and JPMorgan Chase, three of the seven banking giants that sit on its board.
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Aquarius (アクエリアス) is an American-owned Japanese brand of sports drink manufactured by The Coca-Cola Company.It originated in 1978 [citation needed], and was first introduced in 1983 in Japan as a grapefruit-flavored sports drink, [1] as a response to a competitor's brand of sports drink called Pocari Sweat.