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Rotogravure (or gravure for short) is a type of intaglio printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography , it uses a rotary printing press .
Photogravure is distinguished from rotogravure in that photogravure uses a flat copper plate etched rather deeply and printed by hand, while in rotogravure, as the name implies, a rotary cylinder is only lightly etched, and it is a factory printing process for newspapers, magazines, and packaging.
Today, there are four main types of rotary presses; letterpress, offset (including web offset), rotogravure, and flexo (short for flexography). Although all the types use cylinders to print, they vary in their method. Rotary letterpress printing uses type metal plates molded in the form of a cylinder.
The most common printing techniques are flexo printing and rotogravure (gravure) printing. Both print processes are suited to high speed roll-to-roll processing. [citation needed] Many converting companies will process large diameter, wide rolls of material as this increases the converting efficiency by minimising changes.
Other terms often used for printed engravings are copper engraving, copper-plate engraving or line engraving. Steel engraving is the same technique, on steel or steel-faced plates, and was mostly used for banknotes, illustrations for books, magazines and reproductive prints, letterheads and similar uses from about 1790 to the early 20th century, when the technique became less popular, except ...
Wage growth, an important measure for gauging inflation pressures, rose 0.4% in November, in line with October's increase and higher than the 0.3% rise economists had expected.
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Standard Gravure was a Louisville, Kentucky rotogravure printing company founded in 1922 by Robert Worth Bingham and owned by the Bingham family. For decades, it printed the weekly The Courier-Journal [1] as well as rotogravure sections for other newspapers as well as Parade.