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Societal marketing can be defined as a "marketing with a social dimension or marketing that includes non-economic criteria". [1] Societal marketing "concerns for society's long term interests". [2] It is about "the direct benefits for the organization and secondary benefit for the community". [3]
Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. [1] [2]
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. As such, ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model .
Innovative marketing states that a company must continue to improve its products and marketing efforts, recognizing that if it does not, it risks losing business to a competitor that does. [ 1 ] The principle of value marketing contends that a company "should put most of its resources into value-building marketing investments."
No matter in which sector of society certain organizations are (i.e. corporations or unincorporated associations, societies, associations or cooperatives), social entrepreneurship focuses on the social impact that an endeavor aims at. [13] Whether social entrepreneurship is altruistic or not is less important than the effect it has on society.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...