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Prime time is the highest-profile television daypart, from 7:00 or 8:00 p.m. to 10:00 or 11:00 p.m., depending on the network and time zone. The highest rated programs on television often air during prime time, and almost all scripted programming (except soap operas, game shows, and more recently, sketch comedy shows) air during the prime time ...
(A broader definition of the daypart includes the designated "early morning," "early access" and "prime access" dayparts as well as weekends, encompassing programs aired between 6:00 a.m. and 8:00 p.m. ET/PT; under the alternate definition, daytime programming ends one hour early outside of the Eastern and Pacific Time Zones due to regional ...
The most well-known graveyard slot in most parts of the world is the overnight slot, the daypart bridging the late night and breakfast television/early morning slots (between 2:00 and 6:00 a.m.). During this time slot, most people are either asleep or working overnight shifts (in some cases, doing so without access to a television set).
Prime time is the daypart (a block of a day's programming schedule) with the most viewers and is generally where television networks and local stations reap much of their advertising revenues. In recent years, television advertising expenditure in the US has been highest during prime-time drama shows.
Learn how to download and install or uninstall the Desktop Gold software and if your computer meets the system requirements.
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United States Television dayparting; daytime television in red.. Daytime is a block of television programming taking place during the late-morning and afternoon on weekdays. . Daytime programming is typically scheduled to air between the hours of 9:00 a.m. and 5:00 p.m., following the early morning daypart typically dedicated to morning shows and preceding the evening dayparts that eventually ...
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