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The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
One afternoon in 1988, Nike vice president of marketing Tom Clarke told Riswold the company intended to risk a significant chunk of its total advertising budget on a cross-training campaign with ...
Here’s a collection of the best Olympic ad campaigns of the 21st century. Samsung. 12. Samsung - Olympic Anthem (2016) ... Nike’s newest ad, freshly made for the 2024 Olympic Games in Paris ...
Commercials, advertising campaigns, slogans, and characters used to promote the Nike brand. Pages in category "Nike, Inc. advertising" The following 11 pages are in this category, out of 11 total.
It's part of the company's "Unlimited" campaign, and this exceptional lady is the star of one of their films, defying beauty and age misconceptions. ... Nike's new ad features an 86-year-old woman ...
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".