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2. NielsenIQ - Wikipedia

   en.wikipedia.org/wiki/NielsenIQ

   In 1950, A.C. Nielsen acquired the C. E. Hooper company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States. [7] These devices used photographic film in mail-in cartridges to record the channels viewed by the consumer and thus determine audience size.

3. Nielsen Holdings - Wikipedia

   en.wikipedia.org/wiki/Nielsen_Holdings

   Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiaries, Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. Nielsen Media Research later ...

4. Nielsen Media Research - Wikipedia

   en.wikipedia.org/wiki/Nielsen_Media_Research

   Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media. Nielsen also conducts market research for the film industry through National Research Group (NRG).

5. Nielsen Plans to Examine Consumer Reaction to Ads in New ...

   www.aol.com/entertainment/nielsen-plans-examine...

   Nielsen has for decades been known as the company that counts people. Now it wants to start counting their reactions. The media measurement giant said Monday that it plans to weave in data about ...

6. NielsenIQ: AAPI Consumer Spend Drives Market Growth - AOL

   www.aol.com/nielseniq-aapi-consumer-spend-drives...

   According to a new report from NielsenIQ, Asian American consumers spend 22.75 percent more than the average consumer on beauty, making them the demographic cohort with the most buying power on ...

7. Nielsen To Spin Off Consumer Data Unit In $2.7B Deal - AOL

   www.aol.com/news/nielsen-spin-off-consumer-data...

   Nielsen Holdings on Sunday announced the sale of its global connect business to private equity firm Advent International in a deal valued at $2.7 billion.Nielsen (NLSN) signed a definitive ...