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2. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

3. Marketing automation in email campaigns - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation_in...

   Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]

4. Mobile marketing automation - Wikipedia

   en.wikipedia.org/wiki/Mobile_marketing_automation

   Another important aspect of mobile marketing automation is the use of A/B testing. This is the concept of testing two different marketing platforms on consumers to see which one performs better. After implementing marketing campaigns, the A/B testing begins and automatically finding the optimal campaign and continuing to show only the winning ...

5. Oracle uses AI to automate parts of digital marketing - AOL

   www.aol.com/news/oracle-uses-ai-automate-parts...

   Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns. Once primarily known for its database software ...

6. Artificial intelligence marketing - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence...

   Marketing consists of numerous manual tasks such as researching target markets, insertion orders, and managing high budgets as well as prices. In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI.

7. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   Marketing automation focuses on easing the overall marketing process to make it more effective and efficient. CRM tools with marketing automation capabilities can automate repeated tasks, for example, sending out automated marketing emails at certain times to customers or posting marketing information on social media.