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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
That is, novelty seeking (or sensation seeking) refers to the tendency to pursue new experiences with intense emotional sensations. It is a multifaceted behavioral construct that includes thrill seeking, novelty preference, risk taking, harm avoidance, and reward dependence.
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
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Pleasure-seeking behavior is a common phenomenon and may indeed dominate our conduct at times. The thesis of psychological hedonism generalizes this insight by holding that all our actions aim at increasing pleasure and avoiding pain.
2. You don’t always factor in inflation. Anyone who’s bought groceries in the past few years will tell you that a dollar today won’t get you anywhere near as far as it would have five years ago.
Psychologists Arthur and Elaine Aron are known for research behind the “36 Questions That Lead to Love.” They share how their relationship has lasted over 50 years.
Most modern retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services, and the store's overall market positioning. Once the strategic retail plan is in place, retailers devise the retail mix which includes product ...