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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
Impulsive sensation-seeking: measures low socialisation, and high psychoticism, impulsivity, and sensation-seeking. The impulsivity items assess lack of planfulness and a tendency to act without thinking. The sensation seeking items describe a liking for thrills and excitement, novelty and variety, and unpredictable situations and friends. [3]
The Sensation Seeking Scale is one of the most common psychological instruments for measuring sensation seeking. It was created in 1964 by Marvin Zuckerman , at the University of Delaware . [ 1 ] Zuckerman created the scale with the purpose of better understanding personality traits such as neuroticism , antisocial behavior , and psychopathy ...
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
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Blake Lively could be headed to trial over the claims made in her sexual harassment complaint against Justin Baldoni, a legal expert tells PEOPLE.. According to Gregory Doll, who is a partner at ...
Marvin Zuckerman (March 21, 1928, in Chicago – November 8, 2018 [1]) was Professor Emeritus of Psychology at the University of Delaware. [2] Zuckerman is best known for his research into the psychobiological basis of human personality, [3] [4] sensory deprivation, [5] [6] mood state measurement, [7] [8] and sensation seeking.