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Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
[1] Davidson went on to be known as "The Logo Lady". [7] In 1995, Nike removed the word "Nike" from the logo; the Swoosh now stands alone as the brand's logo. [11] Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon. [1]
1971 Graphic designer Carolyn Davidson created the famous Nike 'Swoosh' logo and sold it to the company for US$35.00. [3]Renamed from Blue Ribbon Sports, and debuted the waffle iron trainers invented by Bill Bowerman.
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Athletic footwear maker Nike Inc. (NYSE: NKE) today announced that it is selling its Cole Haan brand to private equity firm Apax Partners for $570 million. The company expects the transaction to ...
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [ 17 ] Nike's " swoosh " logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn ...
Image source: Getty Images. An unmatched legacy in transition Nike's dominance of the global sportswear market remains unrivaled, with a 16.4% market share, according to Euromonitor .
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.