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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
The Wheaties Sports Federation promoted physical fitness, training, and participation in athletic events, through direct financial support of Olympic educational programs and the Jaycee Junior Champ track and field competition, and also through educational and instructional athletic films.
For many fans, the Olympic champion getting her own "Breakfast of Champions" box is a milestone that's long overdue. Simone Biles announces her first ever Wheaties box: 'It’s always important to ...
Tennis champion Coco Gauff joins a long lineage of athletes to be featured on the coveted orange Wheaties box. ... of being Team USA’s flagbearer during the 2024 Paris Olympics. In 2023, Gauff ...
At the same Olympics, Retton won four additional medals: silver in the team competition and the horse vault, and bronze in the floor exercise and uneven bars. For her performance, she was named Sports Illustrated Magazine's "Sportswoman of the Year." She appeared on a Wheaties box, and became the cereal's first official spokeswoman. [citation ...
For the first time in history, an Olympic gymnastics team will include two all-around champions. Simone Biles (2016) and Suni Lee (2020) were both named to the U.S. women’s team competing in Paris.
She was the alternate captain of the 1998 Winter Olympics gold-medal winning United States Women's Hockey Team. In 1998, she was featured on a Wheaties box. She entered the IIHF Hall of Fame in 2011 and was inducted into the United States Hockey Hall of Fame in 2014.
With 11 Olympic medals and 30 World Championship medals, ... Retton even became the first athlete to be sponsored by Wheaties, appearing on the cereal's box soon after.