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  2. Third-wave coffee - Wikipedia

    en.wikipedia.org/wiki/Third-wave_coffee_in_the...

    Third-wave coffee is a movement in coffee marketing emphasizing high quality. Beans are typically sourced from individual farms and are roasted more lightly to bring out their distinctive flavors. [1] Though the term was coined in 1999, [2] the approach originated in the 1970s, with roasters such as the Coffee Connection. [3] [4]

  3. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    A proto-brand is one that possesses at least one of three characteristics; place – information about the origin of manufacture-expressed by a mark, signature or even by the physical properties of the raw materials including the packaging materials, performs a basic marketing function such as storage, transportation and assortment; and quality ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Coffeehouse - Wikipedia

    en.wikipedia.org/wiki/Coffeehouse

    A coffeehouse, coffee shop, or café (French: ⓘ), is an establishment that serves various types of coffee, espresso, latte, americano and cappuccino. Some coffeehouses may serve iced coffee among other cold beverages, such as iced tea , as well as other non-caffeinated beverages.

  7. Rule of three (writing) - Wikipedia

    en.wikipedia.org/wiki/Rule_of_three_(writing)

    The rule of three can refer to a collection of three words, phrases, sentences, lines, paragraphs/stanzas, chapters/sections of writing and even whole books. [2] [4] The three elements together are known as a triad. [5] The technique is used not just in prose, but also in poetry, oral storytelling, films, and advertising.

  8. Billionaires plan to invest in three areas in 2025 to get ...

    www.aol.com/finance/billionaires-plan-invest...

    There are three main areas billionaires plan to invest in over the coming 12 months, according to the report. Real estate: By far, real estate is the asset class with the most interest from ...

  9. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...

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