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Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University [1] and a co-director of the Duke Center for Customer Relationship Management ().
Chandler is the author of several books including The Nonfiction Book Publishing Plan, Own Your Niche and The Nonfiction Book Marketing Plan.. Chandler is also founder and CEO of Authority Publishing, [3] the Nonfiction Authors Association, a marketing community for authors, and the Nonfiction Writers Conference, an annual event conducted entirely online.
The book [15] explores the rise of feminine traits and values in society, leadership, and business. The book is a New York Times and Wall Street Journal best-seller [16] [17] as well as a TEDx talk [18] [19] Proceeds from the book benefit the United Nations Foundation’s Girl Up campaign. [20] [21]
Zeisler's 2016 book, We Were Feminists Once: From Riot Grrrl to Covergirl®, the Buying and Selling of a Political Movement, examines marketplace feminism (the appropriation of feminist messaging as a marketing strategy), and relationships between pop culture and feminist challenges to power through activism. [9] [10] [11]
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Before founding LitLamp Communications in 1995, Martin created the first-of-its kind sponsorship marketing division for the American Library Association.While there, she partnered with Microsoft, where she built the blueprint for what is now the Gates Library Foundation, an initiative Bill Gates believes "History will get right," as his most important legacy.
The Discipline of Market Leaders is a 1995 non-fiction book written by Michael Treacy and Fred Wiersema and published by Addison-Wesley. The book discusses competitive business strategies. [1] It made The New York Times Best Seller list after the authors placed orders for thousands of copies of their own book. [2]
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.