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A full wall holds all of the latest Nike, Jordan, and Yeezy releases, while another section holds some of the rarest and most expensive sneakers with a price tag of upwards of $50,000. The store also holds a section with the entire line of 1985 Jordan 1s, the shoes that helped start the sneaker culture and craze.
GOAT was founded by Eddy Lu and Daishin Sugano in July 2015. [1] The idea for the platform was inspired by a purchase of sneakers by Sugano which turned out to be fake. Lu and Sugano launched GOAT as an online sneaker marketplace that would authenticate purchases to ensure no counterfeit shoes were sold.
The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the buyer in April 2023 for US$2.238 million, which was the highest sale price ever realized for any shoes.
For example, Michael Jordan -- who has amassed six NBA championships, a record six Finals MVP awards and 10 single-season scoring titles -- is easily defined as the GOAT.
The Jordan Spiz'ike shoes were released on October 21, 2006, as a tribute to Michael Jordan and Spike Lee's relationship. The relationship began when Mars Blackmon (a character from Spike Lee's film, She's Gotta Have It) became a pitchman in Nike commercials for Air Jordans. [49] The Spiz'ike is a blend of the Jordan III, IV, V, VI, and XX shoes.
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