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2. Medill School of Journalism - Wikipedia

   en.wikipedia.org/wiki/Medill_School_of_Journalism

   The Medill School of Journalism (formally the Medill School of Journalism, Media, Integrated Marketing Communications) [2] is the journalism school of Northwestern University. It offers both undergraduate and graduate programs. It once ranked as one of the top schools of journalism in the United States.

3. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...

4. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   The process of ensuring message consistency across the entire marketing communications program is known as integrated marketing communications. [29] Mounting a display at a trade-fair or exhibition, such as the Hong Kong Food Show, is part of a company's total promotional mix.

5. Master of Science in Marketing - Wikipedia

   en.wikipedia.org/wiki/Master_of_Science_in_Marketing

   The specific field within marketing will depend on the student, their program, and the firm with which they will work. Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others.

6. Marketing accountability - Wikipedia

   en.wikipedia.org/wiki/Marketing_accountability

   Marketing accountability is a term that signifies ... expression “integrated marketing ... of specific marketing programs to the overall financial objectives of the ...

7. Brand implementation - Wikipedia

   en.wikipedia.org/wiki/Brand_implementation

   Brand implementation is an integrated part of a branding cycle and needs to be initiated during the brand design and development phase. Brand implementation is the continuous and consistent application of the brand's image in all business units, communication channels and media. This refers to marketing and branding as a unified whole.