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Some studies use the term modality to refer to a general difference in performance based upon the mode of presentation. For example, Gibbons demonstrated modality effects in an experiment by making participants count either beeping sounds or visually presented dots. The to-be-remembered number was derived from the number of dots or beeps ...
Mode effect is a broad term referring to a phenomenon where a particular survey administration mode causes different data to be collected. For example, when asking a question using two different modes (e.g. paper and telephone), responses to one mode may be significantly and substantially different from responses given in the other mode.
In the context of human–computer interaction, a modality is the classification of a single independent channel of input/output between a computer and a human. Such channels may differ based on sensory nature (e.g., visual vs. auditory), [ 1 ] or other significant differences in processing (e.g., text vs. image). [ 2 ]
A modality effect is present in chunking. That is, the mechanism used to convey the list of items to the individual affects how much "chunking" occurs. Experimentally, it has been found that auditory presentation results in a larger amount of grouping in the responses of individuals than visual presentation does. Previous literature, such as George Miller's The Magical Number Seven, Plus or ...
Another example is Prezi. Often likened to Microsoft PowerPoint, Prezi is a cloud-based presentation application that allows users to create text, embed video, and make visually aesthetic projects. Prezi's presentations zoom the eye in, out, up and down to create a multi-dimensional appeal.
The figure on the left side of the image produces the split-attention effect, while the figure on the right enhances learning because it guides the learner's attention through the worked example. Unincorporated visual displays of information, such as the image above, can be distracting and confusing for the user, aside from producing the split ...
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