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The sandal can be purchased for US$6 to $40 in Brazil, but in the United States, the sandal can range at a more inflated price from US$11 to US$75. [5] A pair of white Havaianas Brazil, originally designed to show support for the Brazilian team in the 1998 FIFA World Cup. The hallmark of Havaianas's success is innovation.
In 1962, Alpargatas S.A. marketed a version of flip-flops known as Havaianas in Brazil. By 2010, more than 150 million pairs of Havaianas were produced each year. [14] By 2019, production tops 200 million pairs per year. Prices range from under $5 for basics to more than $50 for high-end fashion models. [15]
Alpargatas' main product is Havaianas, one of the largest Brazilian brands of rubber flip-flops introduced in 1962 and inspired on the Japanese Zori sandals. [ 3 ] [ 4 ] Other products manufactured by Alpargatas S.A. include handbags , shoes , and sneakers , commercialised under its brands.
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The company is owned by Grendene family, that owns Grendene, the second largest footwear company in Brazil and a competitor of VulcabrasÇ€azaleia. The company has 25 plants located in the Brazilian states of Ceará , Sergipe , Bahia , Rio Grande do Sul , and a plant in Argentina and has operations in Argentina , Chile , Uruguay , Colombia ...
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