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  2. Behavior modification - Wikipedia

    en.wikipedia.org/wiki/Behavior_modification

    Behavior modification was a treatment approach that used respondent and operant conditioning to change behavior. Based on methodological behaviorism, [1] overt behavior was modified with (antecedent) stimulus control and consequences, including positive and negative reinforcement contingencies to increase desirable behavior, as well as positive and negative punishment, and extinction to reduce ...

  3. Extinction (psychology) - Wikipedia

    en.wikipedia.org/wiki/Extinction_(psychology)

    The dominant account of extinction involves associative models. However, there is debate over whether extinction involves simply "unlearning" the unconditional stimulus (US) – Conditional stimulus (CS) association (e.g., the Rescorla–Wagner account) or, alternatively, a "new learning" of an inhibitory association that masks the original excitatory association (e.g., Konorski, Pearce and ...

  4. Mental chronometry - Wikipedia

    en.wikipedia.org/wiki/Mental_chronometry

    Simple reaction time is the motion required for an observer to respond to the presence of a stimulus. For example, a subject might be asked to press a button as soon as a light or sound appears. Mean RT for college-age individuals is about 160 milliseconds to detect an auditory stimulus, and approximately 190 milliseconds to detect visual stimulus.

  5. Reaction formation - Wikipedia

    en.wikipedia.org/wiki/Reaction_formation

    [a] phobia is an example of a reaction formation. The person wants what he fears. He is not afraid of the object; he is afraid of the wish for the object. The reactive fear prevents the dreaded wish from being fulfilled. [2] The concept of reaction formation has been used to explain responses to external threats as well as internal anxieties.

  6. Modified-release dosage - Wikipedia

    en.wikipedia.org/wiki/Modified-release_dosage

    Modified-release dosage is a mechanism that (in contrast to immediate-release dosage) delivers a drug with a delay after its administration (delayed-release dosage) or for a prolonged period of time (extended-release [ER, XR, XL] dosage) or to a specific target in the body (targeted-release dosage). [1]

  7. Neural adaptation - Wikipedia

    en.wikipedia.org/wiki/Neural_adaptation

    Brief stimulation produces adaptation which occurs and recovers while more prolonged stimulation can produce slower and more lasting forms of adaptation. [2] Also, repeated sensory stimulation appears to temporarily decrease the gain of thalamocortical synaptic transmission. Adaptation of cortical responses was stronger and recovered more ...

  8. Classical conditioning - Wikipedia

    en.wikipedia.org/wiki/Classical_conditioning

    Classical conditioning occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the conditioned stimulus is a neutral stimulus (e.g., the sound of a tuning fork), the unconditioned stimulus is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the unconditioned stimulus is an unlearned reflex response (e.g., salivation).

  9. Excitation-transfer theory - Wikipedia

    en.wikipedia.org/wiki/Excitation-transfer_theory

    Dolf Zillmann began developing excitation-transfer theory in the late 1960s through the early 1970s and continued to refine it into the 21st century. [1] The theory itself is based largely on Clark Hull's notion of residual excitation (i.e., drive theory), Stanley Schachter's two factor theory of emotion, and the application of the three-factor theory of emotions.