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Lego Factory Tour where visitors can learn how LEGO bricks are made Lego 4D Cinema showing 4D films featuring popular LEGO characters throughout the day Kingdom Quest Laser Ride where visitors must zap the ogres , rats and cats and keep an eye out for treasure chests
In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [37] The first Lego store is expected to open doors in Sofia, Bulgaria on 19 December 2023 in the largest shopping centre in the city's Paradise Center ...
Legoland Discovery Centre [a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments.Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
Lego Factory Tour, where visitors can learn how Lego bricks are made; Lego 4D Cinema, showing 4D films featuring Lego characters throughout the day; Kingdom Quest Laser Ride, where visitors must zap ogres, rats, and cats and look for treasure chests; A Lego replica of the local area in Miniland
The Lego brick was invented by Danish carpenter Ole Kirk Christiansen in 1958. [2] After the brand's success, employees at the Lego factory in Billund, Denmark started to put Lego models outside. As these models became popular with visitors to the factory, it was decided to turn them into a tourist attraction - becoming the first ever Legoland. [3]
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
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