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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.
Stella Artois, originating in Belgium, is distributed globally. The Pilsnerbeer is which is popularly called " pintje " (in Flemish, from English "pint" but in volume only 1/2 pint) or " choppe " (in French) in Belgium, was the basis of the " fluitjesbier " distributed during the German occupation in WWII and under rationing.
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
Stella Artois is a Belgian pilsner lager of between 4.8 and 5.2% ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Since 2008, a 4% ABV version is sold in Britain, Ireland, Canada and New Zealand.
That was really important for Leo,” Beckham said, speaking at Stella Artois' "Let's Do Dinner" event in New York on Thursday. “I mean, from day one, from the moment he put his foot down in ...
Some international brands are brewed locally, being very popular but sometimes more expensive than the traditional ones: Heineken, Carlsberg, Stella Artois, Beck's, Tuborg, Holsten, Peroni, Staropramen, and Skol. Also, there are a large number of beers usually sold in 2-liter PET bottles and targeting the low-end market.
Besides mixed drinks and Irish whiskey, the pub has eight draft lines dispensing Guinness, Harp, Smithwick’s, IPAs from Three Heads Brewing and Prison City Brewing, Stella Artois, Genny Light ...