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The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more. [13]
Magento is officially started development in early 2007. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers and open-source software contributors. Seven months later, on August 31, 2007, the first public beta version was released.
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SPSS Statistics is a statistical software suite developed by IBM for data management, advanced analytics, multivariate analysis, business intelligence, and criminal investigation. Long produced by SPSS Inc., it was acquired by IBM in 2009. Versions of the software released since 2015 have the brand name IBM SPSS Statistics.
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