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"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Brooks Sports, Inc. was founded in 1914 by John Brooks Goldenberg, following his purchase of the Quaker Shoe Company, a manufacturer of bathing shoes and ballet slippers. [9] Based in Philadelphia, it operated as a partnership between John Goldenberg and his brothers, Michael and Frank.
In 1989 and 1990, Jackson's name became known beyond just sports through the "Bo Knows" advertising campaign, a series of advertisements by Nike, starring Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson. [1] A 1991 hip injury ended his football career, and his baseball career ended in 1994.
In the early- to mid-1980s many USA professional athletes wore ROOS football and baseball shoes as well as shoes for running and training. Notables included Clyde Drexler (Basketball), Walter Payton , O.J. Anderson , William (the Fridge) Perry (football), Ozzie Smith , Vince Coleman and Ron Darling (baseball), Kenyan, Irish and Welsh track ...
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The company later did business under the name New Balance Athletic Shoe Company. As New Balance slowly established itself as a niche business in the 1930s, baseball players and track and field athletes sought the company out for its specialty footwear. [6] In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd. [7]
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