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Helen Of Troy Ltd (NASDAQ:HELE) shares traded lower premarket on Wednesday after the company reported third-quarter earnings. The company posted a third-quarter sales decline of 3.4% year-on-year ...
By order of sales contribution, these are Health & Home, Housewares, and Beauty. Helen of Troy's sales were $1.49 billion in Fiscal Year 2018 (on a continuing operations basis, as reported). [12] Helen of Troy's corporate office. As of February 28, 2018, the company employed approximately 1,489 full-time employees worldwide.
Helen of Troy is thinking really long term with Revlon, paying $72.5 million in cash — with no ongoing royalties — to use the brand for hair-care appliances and tools for the next 100 years.
A helen is a humorous unit of measurement based on the concept that Helen of Troy had a "face that launched a thousand ships". The helen is thus used to measure quantities of beauty in terms of the theoretical action that could be accomplished by the wielder of such beauty.
Helen of Troy Limited (HELE), via its subsidiaries, enters into a 100-year exclusive Trademark License Agreement with Revlon to license the trademark for hair care appliances and tools of the latter.
As Madame Yale she "preached her 'Religion of Beauty'" starting in 1892 through a series of "Beauty Talks" in which she discussed beautiful women in history, including Helen of Troy and Diana, and sold lotions and beauty potions that she said had transformed her from a "sallow, fat, exhausted woman" into one of the beauties of the day. [1]
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