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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
The institute was founded in January 2021 by Márcia Cavallari, former CEO of IBOPE, and other employees who worked there.The IBOPE group, founded in 1942, was sold in 2014 to the British company Kantar Group, which divided the group into two and adopted the name Kantar IBOPE Media, focused on television audience measurement; according to the agreement, the other public opinion, market and ...
Ian Ward Griffiths (born 1966) is a British businessman. He is a non-executive director of BBC Commercial and a Senior Adviser to Bain Capital. Between 2020 and 2022 he was the CFO and deputy CEO of Kantar Group, a global data analytics and brand consulting company.
Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is a part of the London headquartered market research company Kantar Group .
Its parent company is Hindustan Thompson Associates, which in turn is owned by Martin Sorrell's WPP Group plc. Within WPP, IMRB is aligned with the Kantar Group, an umbrella network of global market research companies that together account for over $2 billion in revenues and form the world’s second biggest market research conglomerate.
Kantar Sifo, previously TNS Sifo and Sifo Research International, is a Swedish company operating in the field of opinion and social research. Since 1967, Sifo has published its public opinion poll "Voter monitor" ( Swedish : Väljarbarometern ) which analyses the party allegiances of Swedish voters.
The only main television partner of Kantar Media is ABS-CBN Corporation (now Kapamilya Channel). [1] As of 2015, Kantar Media employs a nationwide panel of 2,610 urban and rural households, with a respondent base of 7,000 individuals representing one hundred percent (100%) of the total Philippine TV viewing population. [2] [3]