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A dummy purchaser is an agent who buys property on behalf of another, usually to conceal the true purpose of the acquisition. For instance, a shopping mall developer may hire a dummy buyer to purchase the needed vacant lots. Disclosing the principal's identity might prompt the landowners to hold out for a higher price; hence the need for secrecy.
A reactor has no proactive strategy, often reacting to events as they occur, or alternatively they may have a defined strategy and organizational structure which are no longer appropriate for their commercial environment. Such businesses respond only when they are forced to by macro environmental pressures. This is the least effective of the ...
The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. Companies must be able to summarize opportunities and problems within the environment so they can understand their capabilities within the market. [4]
A dummy corporation, dummy company, or false company is an entity created to serve as a front or cover for one or more companies. It can have the appearance of being real ( logo , website , and sometimes employing actual staff), but lacks the capacity to function independently.
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
Given that the survey was conducted by a comparison-shopping service for insurance, it's not surprising that car insurance scored the highest in the savings per minute measurement, with an average ...
'Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." [1] It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it.
Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. [1]