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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
The banker's lamp is a style of electric desk or table lamp often characterized by a brass stand, green glass lamp shade, and pull-chain switch. Such a lamp was first patented in the United States under the Emeralite brand name. These types of lamp are frequently used in libraries throughout the United States, which have made the lamp popular ...
BMB and IKEA subsequently agreed to provide Onis with a feature page on the IKEA campaign site linking through to Onis's website for a period of one year. In 2008, IKEA paired up with the makers of video game The Sims 2 to make a stuff pack called IKEA Home Stuff, featuring many IKEA products. It was released on 24 June 2008 in North America ...
Two modern electric lamps with lampshades. A lampshade is a fixture that envelops the light bulb on a lamp to redirect the light it emits. The shade is often affixed onto a light fixture to reduce the intensity of the light to observers, shield the light from a harsh environment, or for decoration by altering the color or creating shadows.
It is typically a floor lamp but may be wall-mounted like a sconce. Further interior light fixtures include chandeliers, pendant lights, ceiling fans with lights, close-to-ceiling or flush lights, and various types of lamps [15] The portable or table lamp is probably the most common fixture, found in many homes and offices. The standard lamp ...
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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