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Levi Strauss & Co cut its annual forecasts for the second time on Thursday after missing third-quarter sales estimates, reeling from hefty promotions and falling demand at wholesale channels in ...
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
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Levi's were the only type of jeans worn by Modernists. In the USSR during the mid to late 1960s, Mods and Hippies were nicknamed Hairies for their mop top hair. [90] As with the earlier Stilyagi in the 1950s, young Russian men who dressed this way were ridiculed in the media, and sometimes forced to get their hair cut in police stations. [91]
Levis-Lauzon, a former city in Quebec; Lévis—Lotbinière, a federal electoral district in Quebec; Lévis-Saint-Nom, a commune in the Yvelines département; Lurcy-Lévis, a commune in Auvergne; Levi's, a brand of denim clothing; Levi's Stadium, a stadium in Santa Clara, California, U.S. Leavis, a surname; Levi (disambiguation)
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