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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies [12] North Carolina Tar Heels basketball team started wearing the Jumpman logo in 1998. [13] The Michigan Wolverines announced in July 2015 that it would switch from sponsorship by Adidas to Nike. The ...
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise . [ 2 ]
Nike used this controversy between Air Jordan and the NBA to market the sneaker. The Air Jordan 1 was released in the royal blue color way to the public in 1985 and was an immediate success, still retaining its value in the fashion world today. [140] Soon, other manufacturers introduced premium athletic shoes.
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Air is a 2023 American biographical sports drama film directed by Ben Affleck and written by Alex Convery. The film is based on true events about the origin of Air Jordan, a basketball shoeline, of which a Nike employee seeks to strike a business deal with rookie player Michael Jordan.
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