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This anonymity is an important factor in crowd psychology, and behavior in situations such as a riot. This perceived anonymity can be compromised by technologies such as photography . Groupthink behavior and conformity are also considered to be an established effect of internet anonymity.
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
Anonymity can be established through self-administration of paper surveys returned by envelope, mail, or ballot boxes, or self-administration of electronic survey via computer, smartphone, or tablet. [ 1 ] [ 22 ] Audio-assisted electronic surveys have also been established for low-literacy or non-literate study subjects.
A test should be invariant between relevant subgroups (e.g., demographic groups) within a larger population. [6] For example, for a test to be used in the United Kingdom, the test and its items should have approximately the same meaning for British males and females.
The psychology of a crowd is a collective behaviour realised by the individuals within it. A category of social psychology known as "crowd psychology" or "mob psychology" examines how the psychology of a group of people differs from the psychology of any one person within the group.
Deindividuation is a concept in social psychology that is generally thought of as the loss of self-awareness [1] in groups, although this is a matter of contention (see below). For the social psychologist, the level of analysis is the individual in the context of a social situation.
Contrary to anonymity, it has been shown that if one can utilise technology to prevent anonymity, it can further prevent diffusion of responsibility. Studies have shown that if emails are sent directly to individuals as opposed to addressing individuals in mass emails, they can prevent diffusion of responsibility and elicit more responses.
Psychometrics is a field of study within psychology concerned with the theory and technique of measurement.Psychometrics generally covers specialized fields within psychology and education devoted to testing, measurement, assessment, and related activities. [1]