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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
In 2017, The Lego Group Vice President of Design Matthew Ashton discussed the concept of the Lego Monster Fighters theme and explained, “Younger kids look up to older kids and want to be part of what they are engaging in,” and continued, “We have dabbled with a few monster-based products in the past, but we really wanted to dedicate a whole line to this theme so kids could play out ...
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.
One section of a massive Lego train layout at the National Train Show in Cincinnati, Ohio, July 9, 2005. Lego Trains (stylized as LEGO Trains) is a product range and theme of the construction toy Lego, which incorporates buildable train sets. The Lego Trains theme became a sub-theme of Lego City in 2006.
Lego Architecture (stylized as LEGO Architecture) is a Lego theme that aims to "celebrate the past, present and future of architecture through the Lego Brick". [2] The brand includes a series of Lego sets designed by "Architectural Artist" Adam Reed Tucker, and each contain the pieces and instructions to build a model of a famous architectural building or city skyline in micro-scale.
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Lego Creator (stylized as LEGO Creator) is a Lego theme for generic models. Creator sets have few specialized bricks to create buildings, creatures, vehicles, and robots. Some sets featured instructions for three different possible builds from the bricks included and most sets in recent years have used the 3-in-1 la
Lego Power Miners (stylized as LEGO Power Miners) was a product range of the construction toy Lego, [2] themed around a team of "Power Miners" who, while investigating the cause of a series of severe earthquakes, discover Rock Monsters and Energy Crystals. [3] The theme was originally released in 2009 [4] after the discontinued Lego Rock ...