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  2. Siva Motor Car Company - Wikipedia

    en.wikipedia.org/wiki/Siva_Motor_Car_Company

    An Aston Martin V8 engined version did not get beyond the prototype stage and was replaced in 1974 by the Siva V8 with a Chrysler 7.2 litre engine. Twelve of the coupés were made. [4] Following on from the coupés, the Siva Saluki was launched at the 1973 Racing Car Show. The VW base was retained, but both the front and headlights and the ...

  3. Siva S160 Spyder - Wikipedia

    en.wikipedia.org/wiki/Siva_S160_Spyder

    The Siva S160 Spyder is an automobile which was produced during the 1970s in Great Britain by Siva Engineering. [ 1 ] [ 2 ] Conceived as a Hillman Imp -engined GT car for British sports car manufacturer Marcos , the car was ultimately re-designed to become the Siva S160 Spyder. [ 3 ]

  4. Industrial Development Corporation of Norway - Wikipedia

    en.wikipedia.org/wiki/Industrial_Development...

    The Industrial Development Corporation of Norway or SIVA (Norwegian: Selskapet for industrivekst) is a Norwegian state enterprise responsible for government investment in incubators, science parks, industrial parks and real estate through partial ownership of other companies.

  5. Siva Power - Wikipedia

    en.wikipedia.org/wiki/Siva_Power

    Siva Power, Inc. is an American solar power company that developed thin-film technology. The company designed and manufactured copper indium gallium deselenide (CIGS) photovoltaics . [ 1 ] Siva Power is based in San Jose, California .

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  7. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  8. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.