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Transformers: Generation 1 (also known as Generation One or G1) is a toy line from 1984 to 1990, produced by Hasbro and Takara Tomy. [1] Based on the successful Transformers toy and entertainment franchise, the line of toy robots could change into an alternate form (vehicles such as cars and planes, miniature guns or cassettes, animals, and even dinosaurs) by moving parts into other places.
On June 6, 1985, [14] the company changed its name again to just Hasbro, Inc. [13] The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design. Hasbro won the suit. [20] In the mid-1980s, Hasbro moved past Mattel to become the world's largest toy company ...
As Hasbro took full control of Transformers from Takara by the late 1980s, sales declined until the toy line was discontinued in 1991. After the failed Generation 2 reboot, Beast Wars rejuvenated the franchise in 1995. In 2007, the live-action Transformers film solidified Transformers' position as Hasbro's flagship toy line.
This is a list of toys and toy lines produced by Hasbro, a large toy and game company based in North America ... (2000–present ... Toy Story; Transformers ...
Classic Transformers franchise logo used until 2014 Spider-Man battles Megatron on the cover of The Transformers #3. Generation 1 is a retroactive term for the Transformers characters that appeared between 1984 and 1993. The Transformers began with the 1980s Japanese toy lines Micro Change and Diaclone. They presented robots able to transform ...
Battle Beasts were created by Takara of Japan in 1986. Tomy Co., Ltd., aka K.K. Takara-Tomy, still owns the worldwide rights to the property.The heyday for the toyline came during the period in which it was licensed to Hasbro for distribution outside Japan when Hasbro marketed the toys in America and many other parts of the world.
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