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Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...
Google retired the DoubleClick and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers. The core product was renamed Google Ads, providing access to inventory on Google Search, its YouTube video service, the Google Play app store, and AdSense website publisher partners. [12] [13] [14]
A significant part of Google's online advertising platform is Google AdSense, which allows websites to display Google-driven advertisements. As customers click on the advertisements, Google earns revenue from the advertising company, keeping 32% of the revenue while passing on 68% to the participating website.
The AdSense policy states that "Sites displaying Google ads may not include […] advocacy against any individual, group, or organization", [140] which allows Google to revoke the above-mentioned AdSense accounts. In May 2011, Google cancelled the AdWord advertisement purchased by a Dublin sex workers' rights group named "Turn Off the Blue ...
Then Chairman and CEO Eric Schmidt (left) with co-founders Sergey Brin (center) and Larry Page (right) in 2008. Google LLC (/ ˈ ɡ uː ɡ əl / ⓘ, GOO-gəl) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
Google AdSense was the first major contextual advertising network. [ citation needed ] It works by providing webmasters with JavaScript code that, when inserted into webpages, displays relevant advertisements from the Google inventory of advertisers.
Google's changes to its privacy policy on March 16, 2012, enabled the company to share data across a wide variety of services. [1] These embedded services include millions of third-party websites that use AdSense and Analytics.