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Hennessy sells approximately 102 million bottles of its cognacs per year, [3] making it the world's largest cognac producer, and in 2017 its sales represented around 60% of the US cognac market. [4] As well as distilling cognac eaux-de-vie itself, the company also acts as a négociant. [5]
Each cognac house has a master taster (maître de chai), who is responsible for blending the spirits, so that cognac produced by a company will have a consistent house style and quality. [11] In this respect, it is similar to the process of blending whisky or non-vintage Champagne to achieve a consistent brand flavor.
It is the oldest of the "big four" cognac houses (the others are Hennessy, Rémy Martin and Courvoisier), who together produce most of the world's cognac. [1] Formerly owned by the Seagram spirits empire, it is now part of the Martell Mumm Perrier-Jouët (MMPJ) subsidiary of the French wines and spirits conglomerate Pernod Ricard . [ 2 ]
Originally they bought casks of cognac and wine for export to the Channel Islands and Europe. [3] The company went bankrupt and then was revived. From 1721 Martell was exporting more than 200,000 litres of cognac to England, [1] with the Duke of Orléans his most prestigious client, soon followed by George Washington and Benjamin Franklin.
Maison Ferrand is an independent French company specialized in the production and distribution of spirits worldwide. The company's products include cognac (Cognac Ferrand), rum (Planteray) and gin (Citadelle). The company's foundation is rooted in the history of the centuries-old Ferrand family from the Cognac region.
The Hine company is named after its proprietor Thomas Hine (sometimes recorded as Thomas Hone), an Englishman from Dorset, England. The company was founded in 1763. [1] Following his arrest during the French Revolution, Thomas Hine married a young woman, Françoise Elisabeth Delamain, whose father owned a cognac house in Jarnac. [2]
Sipping a glass of cognac—especially a V.S.O.P. or X.O.—by the fire on a cold winter night is the stereotypical image of the liquor, but it belies its versatility and suitability for mixed drinks.
Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]