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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
For changing pace, people will shift purchasing behavior for familiar objects such as stores to access stimulation — this action named as variety seeking. Acquiring from purchasing behavior, the suboptimal level of stimulation leads customers to feel tedious after they simplify their decision procedure. As a result, they tend to enhance the ...
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
Buying and selling activity has slowed dramatically as homeowners stay put to avoid giving up the low-rate mortgages they got before 2022. Existing home sales in 2024 are on track to reach a ...
The brand suggests buying its special filters, which are 20 to 30% thicker than the standard kind, according to Chemex. The wood collar works as an insulated handle and can be easily removed ...
To attempt to persuade these consumers into habitual buying behavior, marketers will try to dominate shelf space, cut prices, or introduce new products. [5] If a low-involvement consumer continues to use variety-seeking behavior, brand loyalty is unlikely to be established.
It took just hours between the Dallas Cowboys announcing Mike McCarthy was out as head coach for a big name to enter the fold: Deion Sanders.The Pro Football Hall of Famer and former Cowboys star ...