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While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
The growth in commercial use of paper towels can be attributed to the migration from folded towels (in public bathrooms, for example) to roll towel dispensers, which reduces the amount of paper towels used by each patron. [12] Within the forest products industry, paper towels are a major part of the "tissue market", second only to toilet paper ...
The Royale brand is represented by the Royale Kittens, two white Persian kittens meant to represent the softness of Royale products. [1] Royale’s longest running television ad campaign ran from 1973 to 1984, and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue.
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Using a pair of scissors, cut the paper towel roll open lengthwise. Roll your dough into a log of the same length as the cardboard tube. Wrap the dough in plastic wrap, then enclose the cardboard ...
The rods help keep the paper towels from rolling everywhere, and Aly was able to stack the paper towels from the shelf to the ceiling. Whenever she needs a new roll, she simply grabs one from the ...
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