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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic ... Google Analytics e-commerce reporting can track sales ...

3. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

4. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   Tools like Google Analytics can help you analyze: ... Conversions: Track conversion rates, goal completions, and e-commerce metrics (if applicable) to see how successful your website content is.

5. OWOX - Wikipedia

   en.wikipedia.org/wiki/OWOX

   OWOX is a software company focusing on web analytics and business intelligence (BI) solutions that was established in 2013. Its services encompass the development of BI products utilizing the Google Cloud Platform, assistance with implementing BI products on Google Analytics 360 Suite, creation of personalized measurement strategies, and provision of analytics training.

6. Path analysis (computing) - Wikipedia

   en.wikipedia.org/wiki/Path_analysis_(computing)

   Google Analytics provides a path function with funnels and goals. A predetermined path of web site pages is specified and every visitor walking the path is a goal. This approach is very helpful when analyzing how many visitors reach a certain destination page, called an end point analysis. [2]

7. E-commerce - Wikipedia

   en.wikipedia.org/wiki/E-commerce

   E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of products (such as books from Amazon) or services (such as music downloads in the form of digital distribution such as the iTunes Store). [2]

8. List of mergers and acquisitions by Alphabet - Wikipedia

   en.wikipedia.org/wiki/List_of_mergers_and...

   E-commerce United Kingdom — Google Shopping [207] 147 May 6, 2014: Adometry Online advertising attribution United States — Google Analytics AdSense [208] 148 May 7, 2014: Appetas Restaurant website creation United States — Google My Business [209] 149 May 7, 2014: Stackdriver: Cloud computing United States — Google Cloud Platform [210 ...

9. List of Google products - Wikipedia

   en.wikipedia.org/wiki/List_of_Google_products

   Google Analytics – a traffic statistics generator for defined websites, with Google Ads integration. Webmasters can optimize ad campaigns, based on the statistics. Webmasters can optimize ad campaigns, based on the statistics.