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Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries.
It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for management, [2] and is crucial to creating an effective and well-planned marketing strategy. [3] Another less known form of the marketing channel is the Dual Distribution [4] channel.
Horizontal conflict occurs among firms at the same level of the channel. For example, two franchises who open two restaurants across the street from each other would be in a horizontal conflict or when one firm in a distribution channel offers lower prices than the members of the distribution channel and therefore attract more customers.
Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichannel marketing is about choice. [1] The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. [2]
In physical distribution, the customer is the final destination of a marketing channel, and the availability of the product or service is a vital part of each channel participant's marketing effort. It is also through the physical distribution process that the time and space of customer service become an integral part of marketing.
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2 New Required Minimum Distribution (RMD) Rules Everyone Must Know Before 2025. Trevor Jennewine, The Motley Fool ... (RMDs) have started at age 70 and 1/2 (born before July 1949) or age 72 (born ...
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