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By compressing the white rubber through the letter cutouts in the black outer layer, it gave the effect of raised white letter tires. Mickey Thompson claims the first raised white letter tires in 1970, [7] but many manufacturers put out similar raised white letter tires in the late 1960s and early 1970s, including Goodyear [8] and Firestone. [9]
Later, entirely black tires became available, the still extant white sidewalls being covered with a somewhat thin, black colored layer of rubber. Should a black sidewall tire have been severely scuffed against a curb, the underlying white rubber would be revealed; it is in a similar manner that raised white letter (RWL) tires are made.
The most common version of the Polyglas on muscle cars of that era with raised white lettering. [8] This was one of the first commercially available raised white-lettered tires on the market. Some high-performance cars also featured narrow "redline" sidewalls as standard equipment. [ 9 ]
General all-season tires are fairly cheap. You can spend as little as $60 to $70 each to buy tires that will get you through the daily commute in all weather.
BFGoodrich developed and markets its flagship All-Terrain T/A and Mud-Terrain T/A tires. Due to its unique tread design and known raised white letters on the tire sidewall, the tire consolidated a loyal customer base, especially among off-roading enthusiasts, its main application is pickup trucks and body-on-frame SUVs.
Discount Tire Company was founded by Bruce Halle as a tire shop in 1960, in Ann Arbor, Michigan.Halle had taken out a $400 loan to open the store, originally having six tires from a previous failed automotive supply company.
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