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Brubank was founded in 2017. Juan Bruchou, CEO of Citibank Argentina, had proposed an entirely digital bank, without branch offices. Brubank obtained license by the Central Bank of Argentina to operate in September 2018. After a first "friends and family" trial, Brubank launched its app on Apple and Android stores. [5]
The bank, maintains deposits of around US$7.7 billion (nearly 7% of the total), and a lending portfolio of US$6.4 billion (8% of the total); the 3.5 million Santander Argentina credit cards (a 13% market share) make it a close second as the largest issuer of these in Argentina, next to Galicia Financial Group. [2]
Banking penetration remains low and banking costs high. The Argentine banking sector is currently dominated by state-owned banks, with the largest being the Banco de la Nación Argentina. In 2005, for the first time since the 2001 collapse, the banking system made a profit, according to a Central Bank report released in February 2006. The total ...
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In 2017, the bank once again relocated its headquarters in the newly built Torre BBVA. [4] In 2019, BBVA unified its brand worldwide and BBVA Francés was renamed BBVA. [5] In 2023, BBVA Argentina had 243 branches (56 of them digital and 24 fully digital), 895 ATMs, and 861 ATSs across the country. [6]
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As per other prepaid debit cards, the account holder pre-loads money onto the card and a bank account isn't required. While Ualá’s primary product is its mobile app, the company operates within the larger fintech sector, addressing the need for digital financial inclusion in Latin America. [ 4 ]