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A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...
A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, [citation needed] which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular ...
The search should also include looking at both words and designs. To search for similar designs in the USPTO database, design search codes must be used. [79] In Canada, a NUANS search is necessary before registering a trademark, or corporate name. WIPO’s Global Brand Database provides international access to trademarks and emblems. [80]
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Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term. [1] [2] [3] Aspirin Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S. [4] Catseye
Thus, the functionality doctrine serves to prevent trademark owners from inhibiting legitimate competition [11] When the aesthetic development of the good is intended to enhance the design and make the product more commercially desirable, trademark protection may be denied because the consumer is drawn to the design.
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