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A label is an abstract concept in sociology used to group people together based on perceived or held identity. Labels are a mode of identifying social groups. Labels can create a sense of community within groups, but they can also cause harm when used to separate individuals and groups from mainstream society. [1]
Labelling or using a label is describing someone or something in a word or short phrase. [1] For example, the label "criminal" may be used to describe someone who has broken a law. Labelling theory is a theory in sociology which ascribes labelling of people to control and identification of deviant behaviour.
Branding national myths and symbols [1] (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology, public relations, and semiotics. The awareness of a nation's (or a collective group's) internal myths and symbols may result ...
Labeling theory is also connected to other fields besides crime. For instance there is the labeling theory that corresponds to homosexuality. Alfred Kinsey and his colleagues were the main advocates in separating the difference between the role of a "homosexual" and the acts one does.
Identifying which human differences are salient, and therefore worthy of labeling, is a social process. There are two primary factors to examine when considering the extent to which this process is a social one. The first issue is that significant oversimplification is needed to create groups.
Brandalism (a portmanteau of 'brand' and 'vandalism') is an activist artist collective founded in 2012 in the United Kingdom which engages in subvertising, culture jamming, and protest art. [1] Brandalism uses subvertising to alter and critique corporate advertising by creating parodies or spoofs to replace ads in public areas. [ 2 ]
The arts are a vast subdivision of culture, composed of many creative endeavors and disciplines. It is a broader term than "art," which as a description of a field usually means only the visual arts. The arts encompasses visual arts, literary arts and the performing arts – music, theatre, dance, spoken word and film, among others.
A brand that enables an individual to achieve such goals in life, in branding literature, it is labelled as 'brand mianzi ', which is the capacity of a brand to provide emotions and self-enhancement to its owner. [43] [44] Scholars have proved that brand mianzi affects consumer purchase intentions [43] [44] and brand equity. [42]