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Vinotemp was founded in 1985 in Los Angeles, California by Francis Ravel. Ravel initially produced and sold wine before transitioning into making wine cabinets. [citation needed] In 1993, Ravel created a self-contained wine cooling unit, which would come to be one of the companies most lucrative products.
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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Because most of the flavor in the wine is obscured by the fruit and sugar, the wine used in wine coolers tends to be of the cheapest available grade. Since January 1991, when the United States Congress quintupled the excise tax on wine, [5] most producers of wine coolers dropped wine from the mix, substituting it with cheaper malt liquor. These ...
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