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According to Gitomer, there are "2.5 basic understandings of a cold call": [7] Cold calling is the lowest percentage sale call. Cold calling has a very high rejection rate. Multiple rejections can change the salesperson's mentality and make it more difficult to act friendly and complete calls. [7]
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Cold calling refers to a situation when a sales representative telephones or visits a customer without a prior appointment. Cold calling is often considered to be the most challenging of the sales activities. In a cold calling situation, the sales representative is likely to be more conscious of the client's time, and may seek to condense the ...
The term might have originated [citation needed] from the cheap, hastily arranged office space used by such firms, often just a few desks in the basement or utility room of an existing office building, with the "heat" and "pressure" of close quarters, and fast-paced sales tactics analogous to the conditions in a boiler and, in the former case, its surrounding room.
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