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A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. [ 2 ] [ 3 ] Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.
A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]
A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
Supreme is an American clothing brand established in New York City in April 1994. The company focuses on streetwear, skateboarding, and hip hop fashion trends. In December 2020, the U.S.-based apparel and footwear company VF Corporation bought Supreme for $2.1 billion. [3] In 2024, the brand was sold to EssilorLuxottica for $1.5 billion. [4]
The purpose was to introduce the Hermès brand to a new set of consumers. As one fashion-sector observer noted: "Much of what bears the still-discreet Hermès label changed from the object of an old person's nostalgia to the subject of young peoples' dreams." [5] However, Dumas's change-of-image created outrage both within and outside of the firm.
Off-White is an Italian fashion brand founded by American multidisciplinary designer Virgil Abloh in Milan in 2013. [ 2 ] [ 3 ] In September 2024, LVMH sold it to brand management company Bluestar Alliance, [ 4 ] [ 5 ] which owns Scotch & Soda , Hurley , bebe , and Catherine Malandrino .
Pacific Sunwear of California, LLC, commonly known as PacSun, is an American retail clothing brand. The company sells lifestyle apparel, along with swim, footwear and accessories designed for teens and young adults. As of 2022, the company operates 325 stores in all 50 states and Puerto Rico. [1]
The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. [9] During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit for women.