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  2. Global marketing - Wikipedia

    en.wikipedia.org/wiki/Global_marketing

    Global marketing is defined as “ marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [1][2] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and ...

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  5. The Biggest Players in the Global TV Market Ride Waves of ...

    www.aol.com/entertainment/biggest-players-global...

    Call it media’s butterfly effect. The entertainment industry’s global pipelines for TV and film have grown exponentially over the past two decades. The streaming revolution has created a truly ...

  6. Experts Share Holiday Marketing Trends

    www.aol.com/finance/experts-share-holiday...

    A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [ 1 ] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1 ] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2 ]

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